Cirrus
There are a lot of smart people with very good ideas. Where those ideas fall apart is in the execution — not because the people aren't thoughtful, but because brainstorming and execution are different skills.
I know a lot about election reform. But even more than that, I know how to help people take their ideas and turn them into reality.
If dramaturges weren't limited to script writing, I would be one.
I bring structure.
I also bring a point of view
The Work
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Building the Systems
Scaffolding is a system that connects the work to the people doing it. I help build that scaffolding that keeps campaigns, coalitions, and teams together. Trackers, campaign plans, field operations, timelines, these are infrastructure that turns a good idea into a functioning effort.
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Structuring the Conversation
Any conversation moves a project forward. The right conversation makes it take off. That’s why I prioritize real conversations, even productive disagreement. Not hand holding. Just structure.
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Building and Activating Coalitions
A strong coalition is the foundation of any project. Together we'll identify who needs to be in the room, understand why they show up, and what keeps them there. Even when priorities shift.
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Telling the Story
Telling the story of your product or candidacy isn't just creating a list of appealing facts. It's developing a narrative strategy and message that helps you communicate with your team, your voters, and your funders. I help you find the throughline that makes people care, then carry it consistently across every touchpoint.
philosophy
Disagreement isn’t the problem. Unstructured disagreement is.
Better decisions happen when more voices are in the room, but only if there’s a real container for the conversation. Default to the path of least resistance and you get misalignment, missed opportunities, and narrow thinking.
approach
I start by understanding what you’re actually trying to do. Then I build the structure that gets you there, whether that is a campaign plan, a coalition, a meeting, or a message. Sometimes I hand it over and you run with it. Sometimes I stay and help you implement it. Either way, you own it.