Services
Managing a campaign is one of the most demanding forms of project and strategy work there is. You're working with strict deadlines and limited funds, with no product — just people convincing other people to take an action. Every decision happens in public, during news cycles you don't control, with field, digital, fundraising, messaging, and press all moving at once. There are no second chances.
That's the environment I've worked in for 15 years. And it turns out the skills you build there — diagnosing what's actually broken, building systems that hold under pressure, getting diverse teams moving in the same direction — translate to almost any organization that's stuck and wants to make big change.
Every engagement looks different. I can design and implement your strategy, hand off a plan for your team to execute, or work alongside you as a thought partner while you build capacity. Whatever you need, we start there.
Monet Goode
You know when your organization isn’t working, but you might not know exactly why. So let’s figure it out together. Before we start building we need to take the time to understand the structure behind the presenting problem. Together we will look at your goals, your history, your data, and your team to figure out where we can make meaningful change.
Post-Campaign Analysis
Data Tracking
Reports Development
Research and Message Analysis
Diagnose
Develop
A great plan is only as good as the team who will make it happen — and building that team is its own challenge. Develop is where we build the human infrastructure. Who needs to be in the room, what do their roles look like, how will they work together, and how will you get them the resources they need? Strategy starts getting off the paper and becoming an organization here.
Team Management
Leadership Development for Staff
Team Leadership Development for Managers
Team Coordination
Cross-department Communication
Consultant Management
Fundraising Strategy
Emmett Marsh
Once we’ve grounded ourselves in the problem we can start building the right solution. Design is when the strategy becomes the structure, goals are turned into plans and timelines. In other words, it becomes the tools your team actually needs. Every plan is built specifically for your organization, your resources, and your moment.
Ballot Initiatives
Candidate Elections
Legislative Campaigns
Endorsement Strategy
Multi-year and Short Term Planning
Goal Setting and Development
Budget Development
Grant Development and Implementation
Execute
This is where the work gets real. A fully developed diagnosis and design should be able to survive the meeting with reality, if they can't, then they weren’t fully developed. Execution is where we stand up what we’ve built. I bring the same intensity to implementation that campaigns demand. Let’s stay flexible when circumstances change, make decisions in real time, and keep every moving part aligned toward the same finish line.
Campaign Development
Constituent/Audience Engagement
Goal and Tactic Development
Grassroots Organizing
Media Strategy and Relations
Government Relations
Candidate Endorsement Processes
Event Coordination
External Communications Strategy